• Designed world tours for globally recognised artists: David Guetta, Calvin Harris, Tiësto, Martin Garrix, Swedish House Mafia, Alesso, Peggy Gou, Fisher. Developed the creative concept, aesthetic, and art direction
• Developed storytelling and brand identity for artists who didn't have an established identity. Created foundational narratives and visual languages that defined their presence
• Created and developed comprehensive 360 campaigns for Qiddiya Six Flags theme park in Saudi Arabia. Developed story, narrative, aesthetic, and design across multiple seasonal and event campaigns including: Ramadan, Iftar, Halloween, Winter Festival, VIP events, corporate events, ceremonies, sporting events, Women's Day
• Designed parades, stages, and themed festivals for Qiddiya. Created immersive experiences that brought each campaign narrative to life
• Tackled the complex challenges of how concepts work across different countries, cultures, and venues. Adapted creative ideas while maintaining integrity
• Ideated and developed integrated campaign concepts with heavy conceptual direction across platforms
• Contributed hands-on to art direction on major projects. Involved in key initiatives alongside the team
• Worked with creative teams to implement campaigns. Collaborated across global and regional teams to execute concepts
• Delivered integrated 360 campaigns. Supported the team through concept to execution
• Built relationships with collaborators and external partners. Drawn inspiration from diverse creative minds

• Led creative direction for all illustration content on Fugitive: The Curious Case of Carlos Ghosn by Netflix. Owned visual storytelling across the entire project
• Worked with world-leading brands: Gucci, NASA, European Space Agency, Nike, Netflix. Contributed creative concepts and art direction
• Played a central role in the identity and rebrand of LightField London. Shaped how the studio presented itself creatively
• Valuable and trusted member of the design board. Shaped studio direction and creative strategy
• Collaborated with external creative partners: copywriters, artists, voiceover artists, photographers, actors, designers, architects. Coordinated multidisciplinary teams to bring concepts to life
• Co-presented concepts, storyboards, and art direction to Gucci creative directors in Florence and Geneva. Communicated vision clearly and strategically at the highest level
• Travelled globally meeting clients. Built relationships and understanding across diverse creative partnerships
• Ideated and pitched campaign concepts to clients and partners. Excited to explore new directions and possibilities
• Contributed hands-on art direction on campaigns. Involved in key projects and high-impact executions
• When initial direction didn't land on Gucci watch campaign, returned to the drawing board and redesigned comprehensive 360 solution. Played crucial role in creative direction, concept, and execution across all touchpoints including posters and key materials
• Successfully delivered Gucci watch campaigns that became highly successful multi-project portfolio. Learned to embrace the process and find better ideas

• Founded art department. Designed department structure, hiring criteria, and creative processes that became studio standard
• Shaped studio creative direction as member of core design strategy team
• Led studio-wide AI integration. Identified opportunities, trained teams, and established best practices that expanded creative output and capabilities
• Set and enforced creative standards. Shifted studio culture toward higher ambition and accountability

• Concept development and visual design execution on major international multi-million pound projects. Learned to think and deliver at world-leading standard
• Managed concurrent complex projects across multiple global locations. Developed discipline, agility, and problem-solving under extreme pressure
• Played a core role in storytelling and concept for Cartier In Motion exhibition and film in London. Worked closely with film team and Norman Foster to develop narrative and visual approach
• Created storyboards, concept designs, and portraits of the Cartier family. Developed emotional and resonant story that honoured their legacy
• Worked directly with the Cartier family to shape the exhibition narrative. Understood their vision and translated it into compelling creative direction
• Presented poster concepts for the exhibition to Norman Foster. Contributed hands-on design ideas at the highest level
• Co-presented storyboard to the Cartier family. Communicated creative vision clearly and strategically

• University's first 2nd year student to showcase work at New Designers exhibition in London
• Received four job offers from leading studios including Foster + Partners and Blue Zoo Animation
• Left to join Foster + Partners before final year. Chose to pursue real-world experience over degree completion

Hands-on across the full spectrum of creative AI tools: ElevenLabs, Suno, Midjourney, Gemini, Flow, Veo, Nano Banana, ChatGPT, Claude, Krea, Runway, Replit, Higgsfield, Vizcom, and large language models (LLMs). I understand not just how they work, but how and when to use them strategically. I've led teams through AI integration, identifying opportunities, training workflows, establishing standards that expand capability without compromising creative intent.

AI is a tool. Creativity is the muscle. I integrate emerging technology into workflows in service of the work, not the other way around. My strength is knowing which tool solves which problem, and when human insight beats automation every time. I've built teams confident in technology and grounded in craft.

Proficient across the full Adobe Suite. Fluent in Google Workspace. Extensive experience with numerous design software including Sketch, Procreate, and beyond. Comfortable learning and mastering new tools quickly.